Diskko was originally founded as a clothing brand in 2016 by two high-school friends. Sharing a passion for design, fashion, and business, Russell Alexeev and Hunter Anfuso realized that clothing was a unique way to express a positive message and create change in their community. The two students used their clothing line to provide a platform for up-and-coming models, artists, and other underrepresented talent from their community. The clothing design took inspiration from historical art, and the unique designs sold out online and in boutique shops all across the country.
While running the clothing brand for 5 years, Russell and Hunter studied the ins-and-outs of clothing design, production, fulfillment, merchandising, retailing, and much more. When the COVID-19 pandemic hit, and people found themselves stuck at home looking for offline revenue streams, the two co-founders decided that they wanted to help others. After noticing that the creator, brand, and influencer space began to grow rapidly, Russell and Hunter rebranded the company and began offering end-to-end custom apparel solutions.
A future in which the power of custom apparel is endless.
Imagine your favorite brand’s clothing had no logos. Imagine if the free t-shirt you got at the event you went to had no design on it. The world would be a boring place.
There is a meaning behind everything you wear. Whether you are going to a club with your friends, enjoying a beach day, or getting cozy on a cold day, what you wear matters.
Apparel is a walking billboard. It can create a first impression, spread a message, promote a business, or create unity among a group.
That’s why we are on a mission to inspire creators of all types, from all walks of life, to use apparel to create their first impression, and to spread their message – to inspire a self learning world to make an impact with their message. The way they want.