Blog

In today’s world, having a custom apparel line is more than just a fashion statement, it’s an essential part of branding. From podcasts and influencers to coffee shops and pizza chains, businesses nationwide are embracing customized apparel to build their brand, engage with customers, and increase loyalty. If you're thinking of creating custom LA Apparel, you’re in the right place. But how do you make sure your merch stands out and works for you? Let’s dive in.

Why LA Apparel is Ideal for Custom Merch

Los Angeles-based apparel brands are known for their high-quality, durable fabrics and stylish cuts. That’s why they’re favored by businesses looking to create premium merchandise. Whether you’re an influencer looking to expand your brand, a coffee shop owner looking to sell your logo on shirts, or even a corporate business seeking to outfit your team in style, LA Apparel offers versatility and top-tier quality.

Some well-known brands that have capitalized on custom merch include Gymshark, which built a massive following using custom designs for fitness enthusiasts, and The Berrics, a skateboard company that’s gained recognition with exclusive, limited-edition pieces. Custom LA Apparel brings that same high standard to your business.

Step 1: Find the Right Apparel Blanks

The quality of your custom apparel starts with the blanks you choose. LA Apparel is known for its high-quality basics such as T-shirts, hoodies, and sweatshirts that offer the perfect foundation for custom designs. When choosing blanks, consider the fabric, fit, and color. You want something that feels good to the touch, fits well, and is durable enough to withstand everyday wear.

Example: Many influencers and vloggers opt for LA Apparel because of its consistent quality and comfort. By choosing a premium blank, you ensure that your customers will have a product they want to wear again and again.

Step 2: Select the Right Printing Method

When it comes to custom LA Apparel, the printing method you choose plays a crucial role in determining the final product's quality and longevity. The two most popular options for custom printing are Direct-to-Garment (DTG) printing and screen printing.

• DTG Printing: This method is perfect for intricate designs, small runs, and vibrant colors. It’s ideal for influencers and small businesses looking for customized apparel that features complex graphics.
  
  
• Screen Printing: If you're ordering in bulk, screen printing is an excellent choice. It’s cost-effective for large orders and can provide a classic, timeless look.
  
  

Diskko, for example, offers a range of printing methods, including hybrid printing, which combines both CMYK and specialty inks like reflective and glow. This enables your brand to stand out in the market with unique and high-quality designs.

Step 3: Personalize the Design for Your Audience

Whether you’re a podcast host, corporate business, or influencer, your design needs to speak to your target audience. Customizing LA Apparel goes beyond logos and brand names. You need to think about how your design resonates with your community.

Example: Popular podcast brands like Call Her Daddy or Joe Rogan have leveraged merchandise to build their brand identities. Their designs speak to their listeners—fans of the podcast wear their shirts because they feel connected to the brand and message.

Step 4: Optimize Your Merch for Your Business Goals

Now that you’ve chosen the right blank, printing method, and design, it’s time to focus on the bigger picture. Your custom LA Apparel should align with your business goals. Are you selling these products to increase brand awareness? Or are you creating them as an additional revenue stream?

For smaller businesses, like coffee shops and pizza restaurants, offering exclusive merchandise like custom shirts or hoodies helps generate additional income and build loyalty among your customers. Imagine your customers wearing your brand around town, sparking conversations, and bringing in new customers.

Step 5: Promote Your Custom LA Apparel

Once your custom apparel is ready, it’s time to put it out there. Social media is a great way to promote your merch. Partner with influencers who align with your brand, use compelling visuals, and create limited-edition releases to generate buzz.

Example: Lush Cosmetics, which is known for their innovative and eco-friendly approach, has used their custom apparel to further promote their commitment to sustainability. Their branded T-shirts made with eco-friendly materials became popular not only with customers but also as part of their company’s ethos.

Step 6: Work with a Trusted Supplier for Scalability

As your brand grows, you’ll need a partner who can handle scaling your apparel business. Working with a supplier like Diskko, which offers end-to-end custom apparel solutions, is a smart way to ensure that your growth is seamless. Diskko can accommodate bulk orders, manage fulfillment, and offer customer service throughout the entire process.

Diskko Benefits:

• No minimum order quantity
  
  
• Scalable solutions for small businesses and high-volume orders
  
  
• Fast turnaround times (24–28 hours for fast production)
  
  

By choosing a trusted partner like Diskko, you ensure that your merchandise operation runs smoothly, no matter how large your orders get.

‍