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What We’re Seeing in Merch Right Now: Strategy-Driven Trends for 2025

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Manuela Juliao

Merch is evolving from promotional freebies to strategic assets. At Diskko, these two trends are turning heads:

1. Eco-Conscious Blanks in Hospitality


Luxury hotels and restaurants are shifting to premium eco-merch—organic cotton, recycled blank sourcing, and collaborations with designers. It’s about providing guests with memorable pieces tied to experience and exclusivity.

Why it matters:

  • Enhances guest perception
  • Aligns with growing sustainability demands
  • Makes merch a thoughtful keepsake, not trash

Diskko recommendations:

  • Organic cotton tees or canvas totes
  • Water-based printing, minimal packaging
  • Strategically limited edition runs with guest-exclusive perks

2. Branded Employee Kits That Build Culture


Companies aren’t just giving swag—they’re crafting experiences. Branded kits now include premium items tailored for wear and connection: hoodies, hats, bags, wellness goods, all in cohesive packaging .

Why it matters:

  • Boosts morale and retention
  • Reinforces brand identity and pride
  • Provides employees with shareable, polished merch

Diskko recommendations:

  • Curated kits with a mix of functional items
  • Premium blanks for comfort and styling
  • Custom packaging with storytelling

Merch is now a strategic tool—aligned with brand values, audience, and experience. At Diskko, we guide you from concept to execution, ensuring your merch becomes a meaningful extension of your brand’s mission.

→ Want to strategically rethink your merchandise? Let’s talk.