Project Details

High Volume Brand Launch

Project Image
Client
Sidetalk
Location
New York, New York
Release date
August 5, 2021
Services
Apparel Production, Logistics & Fulfillment

From viral street interviews to a cult-followed brand, Sidetalk needed a scalable backend to match their front-facing hype. Diskko stepped in as the full-service engine powering every step of their merch drops — from product development to e-commerce to delivery.

Project goals & objectives

  • End-to-End Merch Management: Oversaw e-commerce, customer service, production, and fulfillment logistics
  • Full Apparel Production: Sourced blanks, negotiated pricing, and coordinated screen printing & embroidery
  • Retail-Ready Finishing: Applied hang tags and label finishing for elevated brand presentation
  • DTC Fulfillment at Scale: Packed and shipped thousands of orders direct to customers across the U.S.
  • Seamless Client Collaboration: Acted as the behind-the-scenes operations partner so Sidetalk could stay focused on content and marketing

Overview

When Sidetalk’s cult audience demanded merch, Diskko became the operational powerhouse behind the hype. We managed the full customer lifecycle—from storefront management and real-time customer service to production and fulfillment. We sourced the blank garments, negotiated volume pricing with vendors, and coordinated both screen printing and embroidery across multiple SKUs. Each piece was retail-ready, complete with hang tags and finishing touches. Once production wrapped, we handled direct-to-consumer fulfillment, shipping thousands of orders across the country. This was more than a merch drop—it was a brand moment and huge revenue-driving opportunity powered by a seamless backend.